Marketing Minute – Your Website Has a Job

Your website is not meant to please everyone! Delaney Walker, Jennifer Ellis, and Monet Reid from Extend Web Services talk about the biggest website mistakes PHOs make, why clarity and branding matter more than you think, and how to craft an effective online presence. Whether your site feels outdated or just a little off, this conversation will help you rethink what’s working—and what’s getting in the way. Visit ExtendWebServices.com for more on Extend Web Services Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement.  We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented. <path fill="#ffffff" fill-rule="evenodd" class="icon" d="M8 14H3.667C2.733 13.9 2 13.167 2 12.233V3.667A1.65 1.65 0 0 1 3.667 2h8.666A1.65 1.65 0 0 1 14 3.667v8.566c0 .934-.733 1.667-1.667 1.767H10v-3.967h1.3l.7-2.066h-2V6.933c0-.466.167-.9.867-.9H12v-1.8c.033 0-.933-.266-1.533-.266-1.267 0-2.434.7-2.467 2.133v1.867H6v2.066h2V14z"> Share <path d="M4.9 0H0L5.782 7.7098L0.315 14H2.17L6.6416 8.8557L10.5 14H15.4L9.3744 5.9654L14.56 0H12.705L8.5148 4.8202L4.9 0ZM11.2 12.6L2.8 1.4H4.2L12.6 12.6H11.2Z" fill="#fff"/>Post <path d="M-296.2,401.6c0-3.2,0-6.3,0-9.5h0.1c1,0,2,0,2.9,0c0.1,0,0.1,0,0.1,0.1c0,0.4,0,0.8,0,1.2 c0.1-0.1,0.2-0.3,0.3-0.4c0.5-0.7, 1.2-1,2.1-1.1c0.8-0.1,1.5,0,2.2,0.3c0.7,0.4,1.2,0.8,1.5,1.4c0.4,0.8,0.6,1.7,0.6,2.5 c0,1.8,0,3.6,0,5.4v0.1c-1.1,0-2.1,0-3.2,0c0-0.1, 0-0.1,0-0.2c0-1.6,0-3.2,0-4.8c0-0.4,0-0.8-0.2-1.2c-0.2-0.7-0.8-1-1.6-1 c-0.8,0.1-1.3,0.5-1.6,1.2c-0.1,0.2-0.1,0.5-0.1,0.8c0,1.7,0,3.4, 0,5.1c0,0.2,0,0.2-0.2,0.2c-1,0-1.9,0-2.9,0 C-296.1,401.6-296.2,401.6-296.2,401.6z"/><path d="M-298,401.6L-298,401.6c-1.1,0-2.1,0-3,0c-0.1,0-0.1,0-0.1-0.1c0-3.1,0-6.1,0-9.2 c0-0.1,0-0.1,0.1-0.1c1,0,2,0,2.9, 0h0.1C-298,395.3-298,398.5-298,401.6z"/><path d="M-299.6,390.9c-0.7-0.1-1.2-0.3-1.6-0.8c-0.5-0.8-0.2-2.1,1-2.4c0.6-0.2,1.2-0.1,1.8,0.2 c0.5,0.4,0.7,0.9,0.6,1.5c-0.1,0.7-0.5,1.1-1.1, 1.3C-299.1,390.8-299.4,390.8-299.6,390.9L-299.6,390.9z"/>Share