Marketing Misfires Through a Projector Lens

You’ve heard the advice: post more, start a Telegram group, run a masterclass, DM everyone who votes on your poll. But what if none of it works, not because you’re bad at business, but because it was never meant for you? In this episode, Ivy sits down with energy strategist and projector Ieva Drazniece to unpack the real cost of following strategies designed for someone else’s wiring. They share the flops, the burnout, and the quiet power of doing less—but in alignment. Expect Human Design truth bombs, behind-the-scenes marketing confessions, and a refreshing reminder that being magnetic isn’t about doing more. It’s about being more you. About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show. Thanks for tuning in, and I hope you enjoyed the flight. Find me on: Website: https://ivymalik.com/  Instagram: https://www.instagram.com/ivymalikofficial/  LinkedIn: https://www.linkedin.com/in/ivymalik/  Youtube: https://www.youtube.com/@ivymalikofficial You can also tag the show and share your thoughts, I always love hearing what resonated with you.    About Ieva Drazniece: Ieva Drazniece is a speaker and coach with over 25 years in communications, she empowers executives and business owners to grow their influence on LinkedIn and beyond, by aligning strategy with authenticity. As a guest on this episode, she shares how Human Design, empathic leadership, and authentic personal branding can help you scale inbound trust. https://www.linkedin.com/in/ieva-drazniece/ https://www.instagram.com/ieva_drazniece/