EPISODE · Jun 12, 2025 · 3 MIN
Marketing Mishap: Using My Name As My Password Wasn't Great
from Embracing Marketing Mistakes · host Prohibition PR
Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password.• Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices• Poor decisions have included selecting the wrong systems and hiring staff who weren't a good fit• A major security oversight involved using "jack" as the CMS password• The website hack resulted in thousands of Japanese pages appearing in Google search results• Even after fixing the security issue, the compromised pages remained in search results for monthsSend us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram
What this episode covers
Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password. • Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices • Poor decisions have included selecting the wrong systems and hiring staff who weren't a good fit • A major security oversight involved using "jack" as the CMS password • T...
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Marketing Mishap: Using My Name As My Password Wasn't Great
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