Marketing Mondays: How to Best Leverage Influencers to Promote Your Airbnb (The Do’s and Don’ts)

Welcome to Marketing Mondays — a new, weekly segment on the Behind the Stays podcast that covers specific marketing strategies and tactics that Airbnb hosts and hospitality entrepreneurs can immediately use to promote their stays.  On the first episode of this new Behind the Stays segment, Zach covers: Why you should work with creators A framework for how to discern who to work with and how to work with them How creators can help you increase direct bookings Ideas for how to partner with creators in unique ways Let us know what you think about this new segment by sending us a DM on Instagram @sponstayneous, shooting our founder a DM on Twitter, or sending him an email at [email protected]  Before we dive in, I want to quickly plug a product my team and I recently moved out of beta, called Ping, because I think a lot of y’all tuning into this chat will get real value from it! Ping is a simple plugin that lives on your website or direct booking site and integrates with you Airbnb calendar and notifies your fans and followers the minute there is a match between your home’s availability and their desired travel dates. Ping was designed specifically for hosts with unique stays that typically have limited availability. The insta stories y’all post about last minute cancellations is a great start, but what it you could also automatically Ping folks who’ve already expressed interest in the very dates that just opened up?! And that’s exactly what Ping does. All prospective guest data collected in Ping is available to you and if you purchase a premium plan you can integrate Ping directly with you Mail Chimp or Constant Contact accounts! Learn more at BnBping.com or shoot our founder Zach an email at [email protected] if you've got questions! About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.