Marketing, MUD and the Power of Community with Simon Hill

In this episode, I get to profile one fabulous member of the Better Bolder Braver community, Simon Hill. Simon is a coach, facilitator and consultant who works with people-helpers of a particular kind - leaders in charities and social purpose organisations - and he's been part of our community for two years now, most recently taking the reins as chair of our book club.We talk about what actually happens in a community like ours - how the thinking and feelings associated with marketing are slowly absorbed (after the eleventh time, or in Simon's case, the fifteenth), and how marketing starts to feel more human and less daunting.We cover the five P's of Positioning, the power of kindness at work, why good contracting is quietly brilliant marketing, and Simon's beloved concept of entering every conversation without Memory, Understanding or Desire - or as he calls it, “MUD”.There's humour, there's parenting, there's talk of doodling, and there's a couple of very good book recommendations.What we talk aboutSimon's journey from Head of Partnerships at Skills Builder to coaching, facilitating and consultancy - and the burnout, family caring and life changes that shaped itWhy coaching is a partnership, and why the word "together" matters so much to SimonThe diversity of the BBB community, and why high support plus high challenge beats being cuddledThe five P's - Persona, Personality, Product, Price and Purpose - and why Simon is a "persona plus purpose" personLearning differently: dyslexia, visual thinking, and why BBB resources come in watch, read, listen and do formatsMUD - entering conversations without Memory, Understanding or Desire (with thanks to Clare Norman's Cultivating Coachability)Why good contracting - outcomes, roles, responsibilities and process - is quietly brilliant marketingSimon's very human "coffee networking" approachHumour, play, parenting, doodles and King Lear's foolAbout the Book ClubSimon is now chairing the BBB Book Club, where we read books that speak to both coaching and marketing. Next up: Kind: The quiet power of kindness at work by Graham Allcott - eight principles of kindness, starting with "it starts with you" and ending with "it doesn't end with you."Connect with SimonWebsite: thinkpositivechange.scjh.ukLinkedIn: linkedin.com/in/simoncjhillIf you're a leader or manager in a charity or social purpose organisation and Simon sounds like your kind of person, LinkedIn is a great place to start.Mentioned in this episodeKind: The quiet power of kindness at work by Graham AllcottProductivity Ninja by Graham AllcottCultivating Coachability by Clare NormanThe BBB Reflection & Confidence weekly spaceThe BBB Book ClubExplore Better Bolder BraverMembership of the Better Bolder Braver community includes the Coach's Marketing Journey course - the only dual-accredited course (AC, up to 32 CPD hours; ICF, 10 CCE