Marketing Muscle Memory In Cybersecurity

This week on The Awareness Angle Interviews, Anthony chats with Lori Steuart—a cybersecurity marketer with a passion for storytelling, content that resonates, and turning awareness from a box-tick into something people actually care about.From synthesisers to password managers, from yoga habits to ransomware planning, Lori brings a refreshingly human and honest perspective to what makes security communication land—or fall flat.🔍 Cutting Through the Noise – Why most awareness content gets ignored, and how to make yours stick.📖 Storytelling, Synths & Security – Lori shares how emotion and context help make complex topics relatable—even when they’re technical.📣 Content People Want to Read – We talk about why trust beats fear, how to avoid “AI ick,” and why marketing is more about the reader than the writer.🧠 Security as a Habit – What secure behaviours have in common with piano practice, bike training, and building any real muscle?👀 Risk in Unexpected Places – Why marketing teams may be one of the riskiest parts of your org—and how to secure them without sounding like the fun police.🛠️ From Small Teams to Strong Culture – Whether you’re a team of one or ten, Lori offers practical ways to build trust, reinforce secure habits, and communicate clearly (even on bad news days).💬 A Thousand Seconds a Day – How small nudges and daily context can shape long-term behaviour, without resorting to doom and gloom.If you’re looking to make your security messages more human, memorable, and effective, this one’s packed with perspective, laughs, and plenty of practical takeaways.The Awareness Angle: Interviews is our series of real, candid conversations with the people reshaping security culture from the inside out, released alongside our regular episodes.🕒 Timestamps00:00 Introduction and Setting the Stage03:00 Exploring Cybersecurity Marketing05:59 The Importance of Authentic Content08:58 Understanding Demand in Marketing12:04 The Challenge of Awareness in Cybersecurity14:56 Building Secure Habits17:49 The Role of Password Managers21:01 Ransomware Concerns for Small Businesses23:56 The Impact of Ransomware on Operations27:00 Storytelling in Marketing29:56 Conclusion and Key Takeaways34:51 Sensing the Unseen: The Art of Repair36:52 Emotional Intelligence in Cybersecurity38:54 Building Habits: The Power of Small Steps40:55 Nudge Theory: Subtle Influences in Cybersecurity Awareness42:22 Collaborative Content Creation: The Workshop Approach44:23 The Importance of Feedback in Communication48:59 AI in Content Creation: A Double-Edged Sword53:37 Standing Out in a Crowded Market56:41 Creating Trust Through Positive Engagement01:02:58 Cross-Department Collaboration for Better Outcomes📩 For links, videos, and the newsletter – head to ⁠⁠⁠⁠riskycreative.com⁠⁠⁠⁠💬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check Out This Episode's Discussion Points⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📧 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔗⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ riskycreative.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🎵 Our Intro & Outro Song (© ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠16! by ⁠falling forever⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)License: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creativecommons.org/licenses/by/4.0