EPISODE · Jun 14, 2021 · 12 MIN
Marketing Myopia: What brands can learn from Kodak’s failure
from Behind the Brands: The Marketing Podcast · host Mariam Noronha
Kodak was a market leader in the photography industry. Let’s take a look at how short sightedness led them to become extinct.
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Marketing Myopia: What brands can learn from Kodak’s failure
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