Marketing Myopia: What brands can learn from Kodak’s failure episode artwork

EPISODE · Jun 14, 2021 · 12 MIN

Marketing Myopia: What brands can learn from Kodak’s failure

from Behind the Brands: The Marketing Podcast · host Mariam Noronha

Kodak was a market leader in the photography industry. Let’s take a look at how short sightedness led them to become extinct.

Episode metadata supplied by the publisher feed · Published Jun 14, 2021

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Marketing Myopia: What brands can learn from Kodak’s failure

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