Sep 26, 2007 3 min

Marketing myths

from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts Hosted by Stephen Humphrey

Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)

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Marketing myths

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This episode was published on September 26, 2007.

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