Marketing nach Zahlen

Was ist eigentlich "data-driven Marketing" - und wie sieht es damit in Österreich aus? Und was haben "Malen nach Zahlen" und "Marketing nach Zahlen" gemeinsam?In der vierten Folge unseres Podcasts sprechen wir mit Ulrike Kittinger, Leiterin eCommerce, CRM & Marketing DACH der MTH Retail Group, über all das und die Ergebnisse der Studie "Data-driven Marketing Status Quo Österreich”, die im Auftrag des Dialogmarketingverbands Österreich in Kooperation mit der FH St. Pölten von der Kommunikationsagentur Momentum in Wien durchgeführt wurde.Wir freuen uns über euer Feedback: [email protected] Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ

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Was ist eigentlich "data-driven Marketing" - und wie sieht es damit in Österreich aus? Und was haben "Malen nach Zahlen" und "Marketing nach Zahlen" gemeinsam? In der vierten Folge unseres Podcasts sprechen wir mit Ulrike Kittinger, Leiterin eCommerce, CRM & Marketing DACH der MTH Retail Group, über all das und die Ergebnisse der Studie "Data-driven Marketing Status Quo Österreich”, die im Auftrag des Dialogmarketingverbands Österreich in Kooperation mit der FH St. Pölten von der Kommuni...

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This episode is 25 minutes long.

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This episode was published on October 11, 2021.

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