Marketing nach Zahlen

An episode of the The Voice of B2B Marketing podcast, hosted by B2B Expert Group des Dialogmarketingverbandes Österreich (DMVÖ), titled "Marketing nach Zahlen" was published on October 11, 2021 and runs 25 minutes.

October 11, 2021 ·25m · The Voice of B2B Marketing

0:00 / 0:00

Summary

Was ist eigentlich "data-driven Marketing" - und wie sieht es damit in Österreich aus? Und was haben "Malen nach Zahlen" und "Marketing nach Zahlen" gemeinsam? In der vierten Folge unseres Podcasts sprechen wir mit Ulrike Kittinger, Leiterin eCommerce, CRM & Marketing DACH der MTH Retail Group, über all das und die Ergebnisse der Studie "Data-driven Marketing Status Quo Österreich”, die im Auftrag des Dialogmarketingverbands Österreich in Kooperation mit der FH St. Pölten von der Kommuni...

Episode Description

Was ist eigentlich "data-driven Marketing" - und wie sieht es damit in Österreich aus? Und was haben "Malen nach Zahlen" und "Marketing nach Zahlen" gemeinsam?

In der vierten Folge unseres Podcasts sprechen wir mit Ulrike Kittinger, Leiterin eCommerce, CRM & Marketing DACH der MTH Retail Group, über all das und die Ergebnisse der Studie "Data-driven Marketing Status Quo Österreich”, die im Auftrag des Dialogmarketingverbands Österreich in Kooperation mit der FH St. Pölten von der Kommunikationsagentur Momentum in Wien durchgeführt wurde.

Wir freuen uns über euer Feedback: [email protected]
Mehr Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ

Share this episode

Similar Episodes

TRANSLEADERSHIP, INC®: 31 Years of Client Transformation and Marketplace Advantage (Episode # 514U)

Apr 7, 2026 ·59m

Passover to Resurrection: Strategic Exodus, Renewal, and Eternal Leadership Impact (Ep. # 513U)

Mar 31, 2026 ·57m

LinkedIn and AI Visibility with Brooke Weller from LinkedIn

Mar 25, 2026 ·40m

Executive Leadership Lessons from Nature, Orchids, and Growth Seasons (Episode # 512U)

Mar 24, 2026 ·60m

Executive Strategic Success Principles & Priorities Aligned for Marketplace Impact (Episode # 511U)

Mar 17, 2026 ·63m

Leadership, Liberty, and Economic Education | Featuring María Amaré

Mar 13, 2026 ·37m

Similar Podcasts

B2B Social Growth: Presented By Tribal Impact Tribal Impact Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall and Justyna Brownbridge from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts. The Voice of Leadership Dr. Karen Wilson-Starks Enabling Effective Leaders for Organizational Success The Voice of Healthcare VoiceFirst.FM The Voice of Healthcare explores the growing impact of technology in healthcare (e.g., AI, voice-first, telehealth, venture capital). Co-hosted by Dr. Matt Cybulsky and Dr. Reid Maclellan; executive produced by Bradley Metrock. Communicating insightful expertise at the nexus of healthcare and technological advances in the global community, we cheerfully showcase instrumental, influential, and innovative ideas and experts who are moving mountains with their grit, curiosity, and vision. Part of the VoiceFirst.FM podcast network. The Voice of Kolkata PRADEEPTA CHOWDHURY In this show , I talk and discuss about various topics related to our lives.

URL copied to clipboard!