Marketing Naturism

A discussion of marketing strategies and techniques for operators of naturist businesses with a focus on branding and targeting. “A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” Michael Eisner,  former CEO of Disney Links to items mentioned in the show: The Age of Persuasion, CBC podcast by Terry O’Reilly Under the Influence, CBC podcast by Terry O’Reilly Book: Be Our Guest; Perfecting the Art of Customer Service Attracting Youth episode – September 2012 Teenagers and Young Adults in Naturism episode – January 2012 Why Clothing-Optional Does Not Work episode – June 2009 Women and Naturism episode – March 2010 Complete transcript Provided by Rev.com Episode LV NOTE: Due to censorship rules, links only work on the main show website at naturistlivingshow.com.