Marketing New Route Openings: Speaking the Airline’s Language

Airports often face challenges turning route opportunities into airline commitments. Traditional incentive-driven negotiations can fall short when they're not supported by solid business cases built on airline economics.In this session, Airline Factory presents a new approach that aligns airport marketing with how airlines evaluate route profitability. Combining advanced traffic analytics, proprietary aircraft cost modeling, and airline-style profitability assessments, our methodology helps airports build convincing, data-backed route proposals for airlines.Learn how this approach enables airports to demonstrate true value, speak the airline's language, and strengthen their position in route development discussions.Patrick Baudis, Co-Founder & Director, Airline FactoryHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.