Marketing Nuggets: Indian mascots special series- The Maharajah of Air India

from Behind the Brands: The Marketing Podcast · host Mariam Noronha

Air India’s Marajah is one of India’s most recognised and endearing mascots. The Maharajah turns 75 this year. Let’s take a look at his journey as a pillar of Air India’s advertising strategies and marketing campaigns.

Episode metadata supplied by the publisher feed · Published Apr 5, 2021

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Marketing Nuggets: Indian mascots special series- The Maharajah of Air India

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