EPISODE · Feb 9, 2021 · 9 MIN
Marketing Nuggets: The Parle G campaign
from Behind the Brands: The Marketing Podcast · host Mariam Noronha
Parle G is one of India’s most enduring and iconic brands. This home grown brand is associated with magical tea times. Simple, affordable, the common man’s biscuit has positioned itself well. It has reinvented itself and evolved into a millennial brand. In this episode we explore its marketing journey
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