Marketing Online : How Small Businesses Are Connecting with Customers

from Paying it Forward, a podcast by Square · host Jessica Baker, Kamala Allison

Guests featured in this episode:Today's small business owner: Kamala Allison, owner of Fybr Bamboo, a bamboo apparel, bedding and gift retailer based in Santa Cruz, CaliforniaToday's expert: Jessica Baker, an SEO consultant with Apiary Digital, a collaborative network of independent marketing consultantsMore resources:Read: The Ultimate SEO Guide for Any Stage BusinessRead: How to Create a Marketing Strategy for Your BusinessTry: How to Conduct Primary And Secondary Market ResearchTry: See how Square Marketing can help grow your business

What this episode covers

Marketing online can be daunting, it may even sound like something only large companies have the budget to afford. By leveraging a few new tips and tools, your business can become more discoverable to future customers. Fybr Bamboo owner Kamala Allison dipped her toes into SEO last year. Hear how prioritizing marketing and eCommerce set her company on course to weather the storm of business uncertainty.

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Marketing Online : How Small Businesses Are Connecting with Customers

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This episode is 20 minutes long.

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This episode was published on August 12, 2021.

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