Marketing Operations with Heather McLeod

It’s Marketing Monday and Heather McLeod, CMO of Authority Brands, is back to chat with Social Geek host Jack Monson. Heather shares her story of growing her franchise system’s marketing team from two people to nearly sixty people! We’ll dive deep on structuring marketing roles for multiple brands, how marketing and operations must work together, and recruiting techniques for marketing talent.   Thanks to TruPresence, Thryv, and The Franchise Consumer Experience Conference.