Marketing para aplicaciones móviles: El caso de gamification con Duolingo | EP44

from Mariposa Digital · host Carolina Franco

En nuestro episodio 44 tenemos una invitada muy especial: Rebeca Ricoy. Ella es la encargada del mercadeo de Duolingo Latinoamérica. Hoy Rebeca nos va a contar un poco acerca de su labor trabajando para aplicaciones móviles, los principales retos a la hora hacer marketing digital y algunos conceptos básicos de estas aplicaciones como la gamification y cómo esta ayuda al engagement del público que los visita.¡Acompáñame!Recursos Rebeca Ricoy:Instagram Rebeca Ricoy: https://www.instagram.com/rebecoy/Instagram Duolingo Latinoamérica: https://www.instagram.com/duolingoespanol/David y Goliat, Malcolm Gladwell: https://www.amazon.com/-/es/Malcolm-Gladwell-ebook/dp/B00G9K6NB0The Lean Startup, Eric Ries: https://www.amazon.com/-/es/Eric-Ries/dp/0307887898/ref=sr_1_1?adgrpid=77093454639&dchild=1&gclid=Cj0KCQiA6t6ABhDMARIsAONIYyxUVtt9F6OHwICdrK3RkcrT0mN76on2HIrptPcUoR_o9QwB2lTNqFUaAsylEALw_wcB&hvadid=398132542054&hvdev=c&hvlocphy=1003659&hvnetw=g&hvqmt=e&hvrand=2748164336412153336&hvtargid=kwd-364810519397&hydadcr=13927_11124330&keywords=the+lean+startup&qid=1612217263&sr=8-1&tag=googleuscolom-20Recursos Carole Franco:Descubre qué tipo de estratega de contenido en Instagram eres con mi quiz gratuito:https://carolefranco.com/estrategadecontenidoExpande tu conocimiento en trabajo remoto, nomadismo digital y growth marketing uniéndote acomunidad deinstagram de Carole Franco: https://www.instagram.com/bycarolefranco/Grupo Facebook Mariposa Digital Podcast: https://www.facebook.com/groups/189919265575865/Guia gratuita 5 formas de generar ingresos online: https://carolefranco.lpages.co/ingresos-online-julio-2020/

Episode metadata supplied by the publisher feed · Published Feb 8, 2021

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Marketing para aplicaciones móviles: El caso de gamification con Duolingo | EP44

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