Marketing, Pearl River, and Elevating the Technician with Leng Tshua

In this episode (which was recorded at the second annual PIPPA convention in Las Vegas!), we sit down with Leng Tshua, Pearl River's Director for Global Sales and Marketing, to talk about Asian piano culture; the necessities of marketing; and how the company has improved and struggled over the last few decades.To learn more about their instruments, you can visit the websites for Pearl River, Kayserburg, or Ritmüller –– or you can read some of their piano reviews on Piano Buyer.If you don't already, be sure to follow ProPTN on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ and ⁠⁠⁠⁠Facebook⁠⁠⁠⁠... or visit our ⁠⁠⁠⁠website⁠⁠⁠⁠ to learn more!