Marketing Pearls with Vicki McManus Peterson

Text 'bulletproof' to 345345 to stay in the know about all things Bulletproof, and buy the book HERE!   Bulletproof Dental Practice Podcast Episode 86 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Vicki McManus Peterson, Co-Founder & CEO of Productive Dentist Academy   Watch full video of the interview by clicking here!   Key Takeaways: Dentists tend to get caught up in the sizzle of marketing, instead your plan should be predictable Suggestion is to budget 8% for marketing Average dentist spends less than 1% but sign up for every PPO out there If you're at 0-1% make sure you have world-class customer service first, BEFORE turning on the marketing funnel, spend the money to get your team trained Marketing is EVERYTHING Once trained, shift those training dollars to marketing Track true ROI for your marketing dollars Track the relative value of your marketing PPC is the least expensive, most effective way to reach a broad audience Word of mouth and patient referrals is still the best marketing plan Make sure you have at least 10% of your patient base is referring at any one time, then work up to 20% You're getting new patients who are already warmed up It holds your team accountable for systems and customer service One doctor needs a minimum of 35 new patients a month, depending a wide number of variables 9 times out of 10 in order to grow a practice you have to slow it down Insurance companies train dentists to be lazy about marketing There's an offense and a defense in marketing Video content is most often consumed when people can't actually listen Make sure you're auditing the metadata Google is adding to your content Tie labor and marketing funds together Vicki says EBITDA stands for "Everybody In Town Drinks A lot" The best marketing plan is to CARE   References: Richard Evangelista   Tweetables: Marketing is patience. – Vicki McManus Peterson