Marketing Performance After Privacy Changes: What to Expect

In this episode, Jenny welcomes Hedy & Hopp’s own Director of Marketing, Julia Pitlyk. Reflecting on their latest discussions around changes to patient data privacy, Jenny and Julia discuss what healthcare marketers should expect from their marketing tactics and analytics. They focus on two main areas of change: marketing activation and analytics, and specifically discuss how those two areas will be impacted by implementing server-side Google Tag Manager to address new privacy guidelines. They also discuss how other solutions, like new analytics tools and CDPs (Customer Data Platforms), differ in terms of how they impact these areas. Jenny and Julia also recommend ways to reset the benchmark of marketing performance and emphasize the importance of making sure marketing and legal/compliance leadership develop a shared point-of-view on how to move forward with new guidelines.  Connect with Jenny: https://www.linkedin.com/in/jennybristow/  Connect with Julia: https://www.linkedin.com/in/jpitlyk/  Follow Hedy & Hopp on: LinkedIn: https://www.linkedin.com/company/hedyandhoppagency/ YouTube: https://youtube.com/@HedyHopp Facebook; https://www.facebook.com/hedyandhopp Instagram: https://www.instagram.com/hedyandhopp/  Listen to our other episodes on healthcare privacy: https://hedyandhopp.com/healthcare-marketing-services/healthcare-privacy-compliance/