Marketing Personalisation, with Deanna Read

Deanna Read is not your typical marketer—she’s a strategic powerhouse who blends AI, neuro-marketing, and B2I marketing to connect with audiences on a deeper level. Deanna’s journey began when she transformed from a LinkedIn wallflower to an active thought leader, thanks to the guidance she received early in her career. Now, she’s a Fractional CMO, strategic consultant, and soon-to-be doctorate holder in Strategic Marketing. Neil and Deanna talk about the importance of marketing personalisation and how to integrate the concept in your plans and tactics.Connect with Deanna https://www.linkedin.com/in/deannaread1/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins