Marketing Pitfalls That Waste Money and Damage Trust

This episode unpacks the most common marketing mistakes NDIS providers make that quietly burn cash and erode trust. Will and Winter break down misleading claims about "NDIS approved" services, trying to market to everyone instead of a clear niche, weak digital presence and mobile-unfriendly websites, over-reliance on passive marketing, generic content that adds no value, and ignoring online reputation. You’ll learn how to avoid compliance risks, focus your message on the right participants, strengthen your online presence, and actively manage your reputation so every dollar you spend on marketing builds credibility instead of damaging it.