Marketing Plan

What this episode covers

A marketing plan is as important to the business as the "wind pipe" is to the newborn baby. For the business, a marketing plan is the "wind pipe" that supplies the enterprise with customers and revenue keeping it alive and well. Ultimately, a business is only as healthy and strong - profitable - as its "wind pipe" or its marketing plan. Every business owner should care for their company's health like they would care for the health of a child. From conception through birth, infancy through adolescence, both the business and the child's health are sensitive to their environment. Both require constant attention, care, supervision and regular "check ups" to insure they grow and mature properly.

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