Marketing, Pleasure and Responsible Choices: In Conversation with Professor Pierre Chandon
First published
11/02/2023
Genres:
arts
leisure
education
self improvement
science
earth
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ARENI Global: In Conversation
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Understanding the Fine Wine Consumer: Market Insights - France - In Conversation with Pauline Vicard & Felicity Carter
Release Date: 04/20/2023
Description: Welcome to the Areni Global podcast. In today’s episode, “Understanding the Fine Wine Consumer: Market Insights - France, In Conversation with Pauline Vicard & Felicity Carter” we are changing things up. Normally Pauline Vicard of Areni Global acts as host, but today we have Felicity Carter taking the reins as she talks to Pauline all about Areni Globals upcoming market research data. Market research is a huge part of Areni Global’s ethos. There are six “country profiles” Areni is going to focus on this year. Today we are speaking about France. Home of many fine wine collectors. Listen up as Felicity and Pauline discuss the difference between how collectors and consumers here behave, and whether they look like their counterparts elsewhere, perhaps there is something unusual about fine wine collectors in France? ➢ Stay in the loop! The full version of this market report of the French fine wine market will be available to ARENI members only on the 20th of April 2023. Join us to access it! And stay tuned for Japan, Denmark, Singapore and Dubai, all coming up in 2023. Visit areniglobal.com More about today’s guest and regular host of Areni in Conversation: Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee. Learn more about Areni Global: Website: https://areni.global/ Facebook: @FM4FW Twitter: @areniglobal Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ About Felicity Carter, today’s host: Felicity Carter is a well-known journalist and editor based in Europe. She is the Editorial Director of ARENI Global in London, International Editor of Star Wine List in Sweden, co-founder of Business of Drinks podcast, and also works as a contributing editor to The New Wine Review. Formerly, she was founding Executive Editor for The Drop at Pix.Wine, and Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She has consulted to the Dutch government and to Liv-ex, and been the keynote speaker at the wine industry’s biggest conferences and events, from New York and Sydney to Hong Kong. As a writer she has contributed to the Guardian USA, Delicious magazine, and the Sydney Morning Herald, among many other publications. Felicity is also an international wine judge, who has judged in France, Portugal, Germany, Luxembourg and Georgia. To learn more about Felicity Carter: https://twitter.com/felicitycarter https://www.linkedin.com/in/felicity-carter-a5754380/ https://www.instagram.com/carter.felicity/ https://www.facebook.com/felicity.carter.104/ If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/ Thank you for joining us today! “Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.
Explicit: No
Is Sense of Place the New Terroir? - In Conversation with Elaine Chukan Brown
Release Date: 05/03/2023
Description: Welcome to the Areni Global podcast. In today’s episode Is Sense of Place the New Terroir, In Conversation with Elaine Chukan Brown, Pauline Vicard of Areni Global spends some time having a more philosophical conversation about the idea of Sense of Place within the Fine Wine space. What is the definition of Terroir and is Sense of Place Terroir? And why does defining Terroir even matter? How do the notions of 'typicity' and 'authenticity' fit into Sense of Place? Join this in-depth conversation as Pauline and Elaine try to enhance their own problem-solving capacities through an exchange of wine-centric ideas and information; analysing concepts; definitions; arguments, and problems. Their thoughts give voice to issues, and they face valuable questions head on to extract what is essential, for the benefit of the fine wine space. About Elaine Chukan Brown: Elaine is a proud member of Areni Global, she is a celebrated keynote speaker, educator, & wine writer and is one of the world’s top authorities on California wine. She previously served as the American Specialist for JancisRobinson.com, and as Contributing Writer to Wine & Spirits Magazine. She contributed to the award-winning 8th edition of the World Atlas of Wine, as well as the award-winning 4th edition of the Oxford Companion to Wine. The IWSC and VinItaly have named her one of the top wine communicators in the world the last two years in a row, and in 2019, the Wine Industry Network named Chukan Brown one of the 9 Most Inspiring People in Wine. Her writing has been featured in Decanter, World of Fine Wine, the Robb Report, and others, and recommended by the New York Times, the Los Angeles Times, Australia Gourmet Wine Traveller, and more. She has been a celebrated speaker for events worldwide. In 2022, Brown was nominated for a James Beard Award in Journalism, and served as an advisor to the Women in Wine and Spirits Awards of China. Brown’s previous work as an academic philosopher informs their views of wine, and people. She is Inupiaq, and Unangan-Sugpiaq, that is Indigenous, from what is now known as Alaska. Much of their time is spent mentoring young people and other Black, and Indigenous people, and people of color pursuing work in wine. They also advise multiple diversity initiatives, organizations, and committees in the global wine industry, and regularly speak, and write on diversity, equity, and social justice issues connected to the world of wine, food, beverage, and hospitality. Learn more about Elaine Chukan Brown: https://www.instagram.com/hawk_wakawaka/?hl=en https://www.linkedin.com/in/elaine-chukan-brown-17316b254/ https://twitter.com/hawk_wakawaka?lang=en More about today’s host: Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee. Learn more about Areni Global: Website: https://areni.global/ Facebook: @FM4FW Twitter: @areniglobal Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/ Thank you for joining us today! “Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.
Explicit: No
Marketing, Pleasure and Responsible Choices: In Conversation with Professor Pierre Chandon
Release Date: 11/02/2023
Description: Welcome to the Areni Global podcast. Today’s episode is entitled “Marketing, Pleasure, and Responsible Choices: In Conversation with Professor Pierre Chandon”. Host Pauline Vicard and Professor Chandon spend some time discussing how to promote healthier consumption choices using the notion of pleasure. Dr. Chandon’s research deals with understanding how marketers can continue to grow their businesses without contributing to the negative effects of over eating & drinking, his latest research, Aligning Business, Health & Pleasure through Epicurean Nudging is the focus of today’s conversation, and with this in mind Pauline dive’s into how to encourage food & wine appreciation using moderation and discernment More about today’s guest Professor Pierre Chandon: Pierre Chandon is the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France, and the Director of the INSEAD-Sorbonne University Behavioural Lab. He holds a PhD in marketing from HEC Paris, an MS in Business Administration from ESSEC, and an honorary professorship from Pacific University in Lima, Peru. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg, Wharton, and Harvard Business School. Pierre Chandon studies innovative marketing solutions to better align business growth with consumer health and wellbeing. His research has been published in marketing journals (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science) and in psychology or nutrition journals (Appetite, Journal of Experimental Psychology: General, Nutrition Reviews, Obesity, and Psychological Science). Learn more about Professor Pierre Chandon: linkedin.com/in/pierrechandon pierrechandon.com https://twitter.com/pierrechandon https://www.instagram.com/insead https://www.facebook.com/INSEAD/ https://www.instagram.com/insead More about today’s host: Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Pauline now directs all Areni’s activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee. Learn more about Areni Global: Website: https://areni.global/ Facebook: @FM4FW Twitter: @areniglobal Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/ Thank you for joining us today! “Through a comprehensive research and publication programme, ARENI exists to inform, inspire and empower those invested in the future of Fine Wine”.
Explicit: No
Areni's Trends, Worries and Wish Lists for 2024
Release Date: 01/11/2024
Description: Welcome to the Areni Global podcast and today’s episode, Our Trends For The Year. From the AI boom to shaky international politics to the banking crisis, there are domino effects that could create consequences for this industry we know and love. Tune in as Pauline Vicard, Felicity Carter, Polly Hammond and Sarah Phillips McCartan discuss their thoughts, fears and hopes for 2024. About Pauline Vicard: Pauline Vicard is the Co-Founder and Executive Director of Areni Global. She was born and raised into a winemaking family in Burgundy, and she has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of Areni Global. Learn more about Areni Global: Website: https://areni.global/ Instagram: @areniglobal Linkedin: https://www.linkedin.com/company/areni-global/ About Polly Hammond: Polly Hammond, the Founder and CEO of 5forests, leads an award-winning global digital marketing agency specializing in the wine industry. Known for her forward-thinking approach and insightful perspectives, Polly is well known for her willingness to tackle challenging questions to keep the wine industry competitive in a dynamic market. Her leadership at 5forests reflects a commitment to advancing the wine industry through strategic digital marketing and a deep understanding of global market trends. This expertise makes Polly a valued member of the Areni Global board. Catch Polly online each Sunday as she hosts Headtraining, a free video series dedicated to the needs of the wine industry. Learn more about Polly Hammond: Website: 5forests.com Instagram: @pollyhammond_ https://www.instagram.com/head_training/?hl=en https://www.youtube.com/@5forests About Felicity Carter: Felicity Carter is a well-known journalist and editor based in Europe. She is the Editorial Director of ARENI Global in London, International Editor of Star Wine List in Sweden, co-founder of Business of Drinks podcast, and also works as a contributing editor to The New Wine Review. Formerly, she was founding Executive Editor for The Drop at Pix. Wine, and Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She has consulted to the Dutch government and to Liv-ex, and been the keynote speaker at the wine industry’s biggest conferences and events, from New York and Sydney to Hong Kong. To learn more about Felicity Carter: https://twitter.com/felicitycarter https://www.linkedin.com/in/felicity-carter-a5754380/ https://www.instagram.com/carter.felicity/ About Sarah Phillips McCartan: Sarah is Head of Membership at Areni Global and resides in Miami, Florida. After studying at universities in Scotland and New Zealand, Sarah joined the wine trade in 2014 to work for Liv-ex in London. She spent seven years in a range of communications roles, covering areas such as market analysis, PR, and product development. She relocated to Miami in 2019. Later that year, she won Jancis Robinson’s wine writing competition for her article, Miami for Wine Lovers. Sarah’s role for Areni Global involves developing the membership program, so you’re welcome to contact her with any questions. To learn more about Sarah Phillips McCartan: https://www.linkedin.com/in/sarahjanephillips/ instagram.com/whatsarahdrinks/ twitter.com/sarahtacp If you want to read the cliff notes on today’s interview, just head to https://areni.global/research/podcasts/
Explicit: No
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