Marketing, poder y liderazgo: Lo que un CEO debe aprender...

What this episode covers

CONTACTA con Media Power⚡👇Si quieres llevar tu empresa al siguiente nivel [email protected] 🌐 o deja tus datos aquí: https://themediapower.com/acelera-el-crecimiento/En este episodio del Media Power Podcast hablamos con Sara Vega, CMO de FNAC España, sobre liderazgo, estrategia de marketing y cómo se construye una marca relevante a largo plazo en un negocio omnicanal.Sara explica por qué el rol del CMO ya no va de campañas ni de publicidad, sino de visión estratégica, experiencia de cliente y crecimiento sostenible, y cómo marketing, cultura y negocio están hoy más conectados que nunca.Durante la conversación abordamos:·Cómo ha evolucionado el rol del CMO hacia una posición estratégica dentro del comité de dirección.·Por qué todo lo que hace una empresa es marketing, también las decisiones del CEO.·La estrategia omnicanal de FNAC: tienda como espacio de descubrimiento y online como canal transaccional.·Cómo liderar equipos grandes con autonomía, confianza y tolerancia al error.·Qué campañas han funcionado y cuáles no, y por qué medir solo ventas es un error.·El debate sobre cuotas, meritocracia y sesgos inconscientes en puestos de liderazgo.·Tendencias clave en retail, cultura, gaming y experiencia de marca.Una conversación honesta sobre marketing real, liderazgo empático y decisiones que impactan en el negocio a largo plazo.Podcast dirigido por Jaime Cabezas, CEO y fundador de Media Power. Contamos historias de éxito a través del marketing digital. 🔴 NEWSLETTER:https://themediapower.com/acostumbrate-a-ganar/newsletter/🔴SUSCRÍBETE AHORA AL CANAL: youtube.com/@mediapower.agency?sub_confirmation=1🔴 CANAL Jaime Cabezas: https://www.youtube.com/@jaimecabezasbusiness⭐Únete a Webusiness: https://webusiness.digital/webinar

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Frequently Asked Questions

How long is this episode of Media Power Podcast?

This episode is 1 hour and 10 minutes long.

When was this Media Power Podcast episode published?

This episode was published on February 4, 2026.

What is this episode about?

CONTACTA con Media Power⚡👇Si quieres llevar tu empresa al siguiente nivel [email protected] 🌐 o deja tus datos aquí: https://themediapower.com/acelera-el-crecimiento/En este episodio del Media Power Podcast hablamos con Sara Vega, CMO de FNAC...

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