Marketing pro Tariq Hassan on how McDonald’s embraced its Donald Trump drive-thru moment

from Mixed Signals from Semafor Media · host Semafor Podcasts

When now-President Donald Trump decided to put on an apron and serve customers at a McDonald’s drive-thru on the 2024 campaign trail, it put Tariq Hassan, then McDonald’s chief marketer, in a tight spot. On this week’s Mixed Signals, Ben and Max sit down with the former Golden Arches CMO to discuss the Trump episode, why he thinks ad makers should engage with journalists, and what goes into a good celebrity Super Bowl ad. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 53 minutes long.

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This episode was published on February 6, 2026.

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