Marketing Raw CBD Products: Justin Benton’s Strategies and Insights

Sure, here's a comprehensive sequence of topics covered in the text with sub-topic bullets:Introduction- Overview of the podcast and the episode.- Introduction of speakers: - Tyler Hemp: Host - Justin Benton: Guest, CEO of 101 CBDEntourage Effect- Incorporation of raw cannabis components (enzymes, cofactors, flavonoids, terpenes) for a synergistic effect.Consumption Methods- Benefits of eating raw cannabis plants. - Neurological support - Anxiety relief - Pain managementCBDA vs. CBD- Advantages of raw CBDA over decarboxylated CBD.Endocannabinoid System- Explanation of the endocannabinoid system in mammals.- Benefits of supplementing the system with cannabinoids. - Balancing bodily systems (skeletal, hormonal, cardiovascular)Advocacy for Raw Cannabis- Daily consumption as a dietary essential.- Dr. William Courtney’s advocacy for raw cannabis.Topical Cannabis Products- Benefits for pain, inflammation, and skin issues.- Ease of use as an entry point for new users.Business and Marketing Insights- Justin Benton’s background in direct marketing.- Marketing challenges: - Facebook account shutdowns and ad approvals- Shift to online sales during COVID-19.- Strategies for organic marketing.- Success stories: - Andy Elliott’s use of organic video content for high revenue.101 CBD Company Genesis- Founded due to Justin Benton’s personal experience with his son’s autism.- Focus on full-spectrum, raw, whole plant CBD extracts.- Inspiration from Dr. William Courtney’s research on raw cannabis.Business Challenges and Advice- Initially providing products for free.- Transition to charging to sustain and expand the business.- Goals to reach a billion people by 2025.Entrepreneurial Advice- Encouragement to follow passion and instincts.- Importance of having a strong “why”.Product Differentiation- Preservation of CBDA in Justin’s products.- Comparison with other companies’ methods (heating cannabis).- Historical use of raw cannabis.Practical Tips for Users- Personal growth and juicing of cannabis.- Recommended products.Key Figures in Cannabinoid Research- Dr. William Courtney- Dr. Rafael MeshullamMarketing Strategies- Emphasis on continuity programs (subscriptions).- Caution against paid ads on Facebook and Instagram.- Focus on high-quality content and effective sales funnels.- Building an email list with a lead magnet.Philosophical View on Hemp- Analogy comparing raw hemp’s benefits to aloe vera’s sunburn relief.- Importance of hemp for health and consciousness.Final Remarks- Promotion of services and products.- Call to action for listener engagement.- Feedback and ideas invitation.- SEO checklist eBook promotion.Learn more: HempAware.com101CBD.org