Marketing Research and Emotional Resonance - Grant Gooding | Founder & CEO at PROOF Positioning

from To The Point · host Crux KC

For our fourth episode, President & CCO Ethan Whitehill chats with Grant Gooding, Founder & CEO at PROOF Positioning. Grant shares his take on market research and why there’s no such thing as a rational decision. He also breaks down how the PROOF method leverages emotional resonance for better insights.Get to the point with us on the last Tuesday of each month!

Episode metadata supplied by the publisher feed · Published Feb 28, 2023

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Marketing Research and Emotional Resonance - Grant Gooding | Founder & CEO at PROOF Positioning

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