EPISODE · Oct 20, 2012 · 28 MIN
Marketing Research using Social Media
from The Persuaders Marketing Radio Show & Podcast
In this podcast interviews with Angela Healy, MD of Empathy Research and current Chairperson of the Irish Marketing Society and Dave Antrobus from Grafton Media. Among the topics we discuss are: using social media for marketing research ( such as a dedicated Facebook research panel), the ROI of social media, and has digital marketing reached a tipping point in Ireland.
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Marketing Research using Social Media
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