Marketing Strategies / Business Optimization Tips - Blair Morrison

 On episode 152, I sit down with 3 time Crossfit Games athlete, founder of Anywhere fit and the NorCal Classic Competition, and co-host of Beyond the Barbell, Blair Morrison. We dive into one of my favorite topics, fitness! We dive into how fitness can exponentially increase your focus, sharpness, and productivity in everyday life and ultimately help you to achieve your Big Hairy Audacious Goals. We then explore the different marketing strategies he uses for all his businesses that ultimately reinforce and grow his main brand, Anywhere Fit. From the flash sale tactic for Anywhere Fit travel events to his podcast that gets him in front of the big name businesses that feed sponsorship for his NorCal Classic Competition, Blair has developed a creative and effective marketing toolkit.What different marketing strategies are you using to get in front of your customers to strengthen your brand?-At 17:55 Blair and I discuss how fitness has been proven to increase a person's focus, sharpness, and productivity at work. This increased productivity leads to business optimization and reduces business optimization problems. By working out regularly you are increasing your chances of achieving you goals.At 38:38 we talk about marketing strategy for small business and specifically for Blair's travel company. He uses the "flash sale" tactic by releasing only 10 tickets at a time and when their gone their gone. This is a great event marketing strategy as it creates a feeling of scarcity and FOMO.AT 46:01 we talk about his podcast Beyond the Barbell and he uses this content marketing to benefit his core business.-Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ-Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities.-Instagram: http://instagram.com/themarkhaneyFacebook: www.facebook.com/themarkhaneyLinkedIn: https://www.linkedin.com/in/markehaneyWebsite: http://haneybiz.comAudio Boom: https://audioboom.com/channels/5005273Twitter: http://twitter.com/themarkhaney