Marketing Strategies for the New Unemployed

Episode Summary:In this episode, we explore innovative marketing tactics to engage the unprecedented 6.6 million newly unemployed individuals. Join us as we break down practical steps, inspired by Gary Vaynerchuk, to create compelling content and build a resilient brand during these challenging times.Top of FormFollow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrIntroductionDate and Event: April 2, 2020 - Marketing Training Call - ATS Business UniversityInstructor: Teaching today's class due to the recent high unemployment rateObjective: Developing a marketing strategy for unemployed individualsUnemployment StatisticsRecent Data: 6.6 million people filed for unemployment in the last 14 daysHistorical Context: This is a record-breaking number, surpassing previous recessionsGlobal Impact: The current situation is referred to as the Great Recession worldwideEconomic CommentaryMedia Source: NPR is used for reliable news, despite all sources having some biasPolitical Blame: Both left and right political parties blame each otherUnemployment Nuances:African American unemploymentDay laborers and gig workers who are not accounted for in the official statisticsEntrepreneurs and CEOs who also do not qualify for unemploymentMarketing Strategy DevelopmentTarget Audience: The 6.6 million unemployed individualsPractical Example: Columbus, Ohio company utilizing free humor programs to help employeesImmediate Actions:Develop a blueprint and marketing strategy quickly due to the urgencyProvide links and resources to execute the strategyGovernment and Economic ObservationsDay Laborers: Example of day laborers at Home Depot not qualifying for unemploymentReal Unemployment Figures: Official numbers likely understate true unemployment ratesImpact on Entrepreneurs: Discussion on how small business owners are not included in unemployment statisticsMarketing Plan ExecutionGary Vaynerchuk's Strategy:Create 64 pieces of content dailyUtilize multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)Focus on providing value and engaging contentContent Creation and DistributionPractical Demonstrations:Posting a tweet and repurposing it across various platformsEmphasizing the importance of context for each platformDaily Posting Goals: Aim to post multiple times across different platforms to maximize reachExample Platforms: Instagram, Facebook, LinkedIn, TikTok, MeWeAttention and Content BalanceBalancing Attention with Quality Content: Ensure content is engaging and valuableAttention as a Metric: Use attention to gauge the effectiveness of contentCommunity Engagement: Measure success by the level of interaction and commentsAudience InteractionQ&A Session: Encourage participation and questions tailored to individual needsProviding Value: Answer questions with practical advice and actionable stepsFinal NotesEncouragement to Act: Urge participants to implement strategies immediatelyGary Vaynerchuk's Influence: Leverage his content model for successContinuous Improvement: Adapt and refine strategies based on feedback and resultsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy