Marketing Strategies: Producing Opportunities and Generating Leads - Built Different Podcast

Effective Lead Generation and Personal Branding Strategies from Monopoly Capital In this episode of the Built Different podcast, Stephen Pettigrew delves into the marketing strategies employed by Monopoly Capital and its portfolio companies. He emphasizes the importance of building a personal brand, citing insights from mentors Billy Farrell and Daniel Priestley. Stephen outlines various lead generation tactics, including consistent social content on LinkedIn, email sequences, webinars, podcasts, referrals, cross-selling, and writing books. These strategies aim to create reliable sources of leads and establish industry credibility. For more detailed resources, listeners can visit Stephen's LinkedIn profile.   Find My Socials Here: https://linktr.ee/stevenpettigrewinvestor   Timestamps:    00:00 Introduction to the Podcast 00:28 Importance of Building a Personal Brand 01:47 Generating Leads: Common Methods 02:51 Monopoly Capital's Marketing Strategies 03:03 Leveraging Social Content and Email 04:25 Additional Lead Generation Techniques 05:22 Referrals and Cross-Selling 06:28 Building Authority Through Books 06:38 Conclusion and Further Resources