EPISODE · Jun 22, 2021 · 42 MIN
Marketing Strategy: How to Beat the Competition
from Beyond the Cart · host Nora Lahl, Andrew Wintheiser
When you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move forward without getting in your own way.Today's Episode Includes: Episode Two Update: Ecommerce Platforms Goals & ObjectivesCompetitor & Marketplace ResearchCreating Space for Your BrandUnderstanding Your Customer ModelBudget & Channel PlanningConversions & ReturnsChange & New Technology
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What this episode covers
The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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Marketing Strategy: How to Beat the Competition
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