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Marketing success in a downturn episode artwork

EPISODE · Jul 7, 2009 · 4 MIN

Marketing success in a downturn

from London Business School podcasts · host London Business School

Patrick Barwise, Emeritus Professor of Management and Marketing, explains how the right marketing strategy can turn the downturn into an opportunity

Episode metadata supplied by the publisher feed · Published Jul 7, 2009

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Marketing success in a downturn

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