Marketing Superintelligence Unlocked - Amin Mrini & Henry Innis

My guests today are two leaders who are reshaping how marketing makes decisions in the age of AI. Henry, or his close friends and pretty much everybody calls him, Hen, is the co-founder and CEO of Mutinex, the company behind Theseus AI. It's built on a simple belief that measurement should be continuous, transparent, and tied to real business decisions, not quarterly reporting cycles and guest work decks. My other guest is Amin Mrini, who is the Chief Digital Officer for Lions & WARC, where he connects the dots between strategy, media, and the fastest-moving part of modern marketing - the moment where brand, product, and purchase collapse into a single action. Together, they are building what they are calling, "marketing super intelligence" combining global benchmarks with real-time modeling to give the C-suite something marketing has been chasing for decades, a shared truth. It's the kind finance believes the boardroom uses and marketing can act on tomorrow morning, not in six months. We're going to dig into what Marketing Superintelligence unlocks and how it changes the relationship between marketing, finance, and decision making inside business.