Marketing Sustainability and Full Circle Service in B2B Manufacturing: The Growth of a Pallet Brand

In this episode of The Kula Ring, we sit down with Fuad Hasanovic, Director of Marketing at Kamps Pallets, to uncover the fascinating world of pallet recycling, supply chain optimization, and sustainability. Kamps Pallets has evolved from a small operation retrieving discarded pallets to a nationwide leader in comprehensive pallet lifecycle management. Fuad shares how the company has embraced innovation, from Total Pallet Management programs to data-driven supply chain strategies that help manufacturers reduce waste and lower costs. We also explore how education plays a critical role in shifting the industry's mindset from price to total cost, and why the future of pallets might just be a key indicator of economic health. Plus, a few fun stories—like Carman’s experience as a human forklift and Jeff’s childhood bike ramp experiments!