Marketing Sustainability in Conversation with Gemma Butler

Marketing Director of the Chartered Institute of Marketing (CIM), Gemma Butler, joins Neil Wilkins, to discuss the state of marketing today, what keeps marketers awake at night and the emerging topic at the core of the industry, Marketing Sustainability. Gemma explains how the CIM are supporting the development of marketers with programmes and modular courses, designed to help them unpack what's required and to position marketing at the core of their organisations. Marketing is being re-defined both at a strategic and tactical level, with a move from focusing on digital marketing to more purpose-driven business and inclusion of green and people credentials, within brand messages. For more content like this, visit The Mindful Collective and Gemma's podcast. Sustainable Marketer Manifesto