Marketing Tactics for Attracting New Members - Part One

Sales are the lifeblood of a successful membership business. While being able to hang onto those members is critical to the long term health of your site, the best retention strategy in the world is useless if you're not bringing in any members in the first place. In the first of a two-part podcast series, I discuss a variety of different marketing tips, strategies and tactics that you can use for your own membership in order to increase sales and have a steady stream of new members joining your site. In this episode, I discuss: Why social proof is so effective and how you can use it when marketing your own membership Two of the best ways of using Facebook in your membership marketing Splintering off aspects of your membership in order to give you more sales and marketing options How to use webinars to attract new members to your membership site