Marketing Tactics for Insurance Agents; Which is Best Based on ROI?

Welcome back to the Direct Insurance Podcast, or DIP for short! Today we're sitting down with Joe Brown. Joe has been an independent agent for nearly 30 years, and has tried a bit of everything when it comes to the marketing and lead generation tactics for independent agents.Joe explains how lead generation and marketing for agents has shifted and changed over the years; the benefits, the caveats, and everything in-between. We go over everything from lead lists for direct-mail, cold-calling, generating referrals, sponsorships, networking, organic web SEO & social media, and MORE!Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!