Marketing Tech That Doesn't Exist Yet with Riverlane's CMO

In this episode of The Marketing Front Lines, we speak with Glenn Manoff, CMO of Riverlane, a Cambridge University spin-out developing quantum error correction technology. Riverlane is positioning itself to become the "Nvidia of quantum computing" by solving one of the industry's most critical technical challenges - preventing quantum computers from becoming unreliable as they scale. With quantum computers potentially 3-10 years away from practical utility, Manoff shares how to market transformational technology that doesn't fully exist yet to audiences ranging from government ministers to post-doctoral physicists.   Topics Discussed: Building the Challenger Brand Mindset Across Career Transitions  Marketing Technology That Doesn't Exist to Customers Who Don't Exist Navigating Dual Customer Markets in Emerging Tech    //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM