Marketing that Matters with Tyler Suchman

Tyler Suchman, founder of The Storage Agency, shares how local SEO, Google Ads, and a partner-first approach drive smart, sustainable growth in self-storage. With a background spanning sports media, music, and tech startups, Tyler has built a marketing agency serving over 300 facilities nationwide. He walks us through aligning marketing spend with operator goals, cleaning up a facility’s online footprint, leveraging Google reviews, and building trust-based client relationships that last.Key Takeaways:(02:12) From sports radio to self-storage marketing.(06:45) Choosing self-storage as a niche and how they partner with clients.(11:03) Aligning marketing spend with client stabilization goals.(13:36) What an agency should do(16:38) Small operator case study(18:14) The nuts and bolts of local SEO and cleaning up your “web footprint.”(24:03) Why Google reviews matter and how to respond effectively.(27:37) What makes a great client—and the traits that make partnerships thrive.(32:40) Cubby enhancing their platform for better marketing results(35:52) Website considerations for better marketing results.(39:25) Integrity, kindness, and doing business with the right people.Resources Mentioned:Tyler Suchman | LinkedInhttps://www.linkedin.com/in/tylersuchman/The Storage Agency | Websitehttps://www.thestorageagency.com/Cubby | Websitehttps://www.cubbystorage.com/Thank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.#SelfStorageMarketing #LocalSEO #GoogleAds #StorageAgency #StudentsOfStorage