#marketing The $4.6B Lead Engagement Problem (And The 2018 Drift Lead Response Report)

If you like this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- This year, marketers will spend over four BILLION dollars on ads driving people to their websites. And yet 58% of those companies are not even following up with the people who visit their website. On this episode of Marketing Monday, DG is joined by Sonja Jacob, who runs the Content team at Drift -- to break down the results of Drift's annual lead response report. Listen to hear what we learned testing the response of 500+ B2B companies. Here's a link to the full report: https://blog.drift.com/lead-response-report-2018/ Get something out of this episode? Leave a 6 star review on Apple Podcasts and tweet @davegerhardt and @dcancel. If you're a fan of the show we would LOVE you to join us at HYPERGROWTH -- our annual conference at Drift Tuesday 9/4 in Boston and Monday 9/24 in SF. You can get your tickets at hypergrowth.drift.com with the promo code SEEKINGWISDOM for just $199 -- and that is the lowest price on the Internet just for SW fans.