Marketing the Freelancer - The Business or The Person? Part 1.

from Your Marketing Big Sister · host AnaRo

The first main decision you will face as you transition into freelancing is how you will market your services. There are two main choices: to create a company brand [New Marketing Agency Name] or you become the brand [Insert Own Name].One of my mentees was recently confronted with this dilemma which was keeping her in stuck mode. She was trying to decide which option was best. If you too are on the precipice of becoming a freelancer - here's my advice for you.

Episode metadata supplied by the publisher feed · Published Aug 12, 2024

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In this impromptu and non-exhaustive episode (which felt like recording a voice message for all of you out there pondering this decision) - I outline a few things to consider. 1) Personal branding or being the face of the business (hint: it’s not for everyone) 2) The downside of relying on your personal brand to build your business 3) The main advantage of leveraging your personal brand for business purposes ... and more. Enjoy and stay tuned for Part Two!

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Marketing the Freelancer - The Business or The Person? Part 1.

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This episode was published on August 12, 2024.

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