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Marketing the Invisible: How Nanosys Continues to Bring Quantum Dots to Market episode artwork

EPISODE · Sep 2, 2025 · 30 MIN

Marketing the Invisible: How Nanosys Continues to Bring Quantum Dots to Market

from The Kula Ring · host Kula Partners

In this episode of The Kula Ring, Jeff Yurek, VP of Marketing at Nanosys, discusses the unique challenges of marketing breakthrough nanotechnology. He explains quantum dots, tiny semiconductor particles that emit precise, tunable light for displays and imaging, and how he built awareness through blogging and storytelling, fostering relationships with global brands despite the technology's inherent secrecy. Jeff also explores the future of B2B marketing, content creation, and the importance of staying curious in a rapidly evolving landscape.

What this episode covers

In this episode of The Kula Ring, Jeff Yurek, VP of Marketing at Nanosys, discusses the unique challenges of marketing breakthrough nanotechnology. He explains quantum dots, tiny semiconductor particles that emit precise, tunable light for displays and imaging, and how he built awareness through blogging and storytelling, fostering relationships with global brands despite the technology's inherent secrecy. Jeff also explores the future of B2B marketing, content creation, and the importance of staying curious in a rapidly evolving landscape.

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Marketing the Invisible: How Nanosys Continues to Bring Quantum Dots to Market

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 30 minutes long.

When was this The Kula Ring episode published?

This episode was published on September 2, 2025.

What is this episode about?

In this episode of The Kula Ring, Jeff Yurek, VP of Marketing at Nanosys, discusses the unique challenges of marketing breakthrough nanotechnology. He explains quantum dots, tiny semiconductor particles that emit precise, tunable light for displays...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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