Marketing Tips for Founders

I wanted to share the Hawke Media marketing agency with our community because I believe what they are doing is unique and very useful for startups and SMB’s. During this episode, we got insight into Erik Huberman’s perspective on marketing strategy and learned about Hawke Ventures as well. Dr. Mary Beth McCabe is doing what she can to foster world peace through cultural exchange and solo travel. She shared how she is able to reach women of a certain age including six minute weekly podcasts focusing on different countries and cities.  Andrew Dworschak from Yakoa highlighted the challenges of intellectual property protection in the digital age, using AI to monitor and manage brand infringements, while also pointing out opportunities to be had from licensing. Rethinking Aging Club Podcast founder Linda Sherman and co-host Debbie Howard who both have extensive backgrounds in marketing contributed their perspectives.Recorded on June 11, 2026, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.Erik Huberman, Founder and CEO, Hawke Media; Founding Partner, Hawke VenturesMary Beth McCabe DBA, Professor of Marketing, Point Loma Nazarene University, and National University; Owner, Sun Marketing Agency; TravelBest Podcast on Apple; 5 Steps to Solo Travel Mary’s WebsiteAndrew Dworschak, Co-Founder, Yakoa "Your Digital Rights Protection Layer"Resources:On the topic of Market Research, we had on our Rethinking Aging Club Podcast February 5, 2026 Nikolaos Dimitriadis, PhD, who spoke about Neurometrics outperforming traditional market research. Dr. Mary replaces "Women of a certain age" with "Women in their prime".Our BoomerTechTalk.com episode page has additional resources.LinkedIn Show Post  Co-Hosts: Linda Sherman and Debbie Howard  We record Rethinking Aging Club podcasts live on Thursdays. How to join live.Please follow our two podcasts. This and our weekly News for the Ages by Rethinking Aging Club.Music: Solemnity written and performed by Richard Sherman