Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience

Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing.This time, he focuses on having the marketing stamina to build a business for a lifetime.Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.Some Topics We Discussed Include:The number one mistake new marketers make that old marketer don'tHow to incorporate direct mail with online operationsTurning your VIPs into life-long customersCustomer acquisition vs customer retentionHow to empower your team for better customer experienceWhy start live videos and how it affects your ad spendingStanding out in a crowd of “experts”How to spot and compensate a great copywriterGenius ways to use direct mailThe bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response MarketingLearn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com