Marketing to a Majority-Minority Nation

How should marketers change their assumptions, strategies and campaigns as diversity in the U.S. population becomes increasingly mainstream? What are the behavioral characteristics and market preferences between first, second and third-generation Americans? In the second episode of The Why Behind The Buy, host Monique Martin and César Melgoza, founder and CEO of Geoscape, a multicultural business intelligence and marketing solutions provider, discuss the U.S. population’s growing majority-minority status, along with the growth in Hispanic and Asian population segments in particular. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Read our blog post on this episode and get the transcript: https://claritas.com/resource-center Download The Growth Majority – Understanding the New American Mainstream: https://www2.claritas.com/l/306121/2018-12-03/4vv5q Learn about Claritas and find your best customers: https://claritas.com Learn more about Geoscape and multicultural marketing intelligence: Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0