Marketing to Developers: Where Do You Start? | Vidya Peters, CMO at Marqeta

In today’s episode I’m chatting with Vidya Peters, Chief Marketing Officer at Marqeta. Before Marqeta, Vidya served as the Chief Marketing Officer of MuleSoft, an enterprise software company focused on APIs and integrations. She helped take MuleSoft public on NYSE in 2017 and was acquired by Salesforce in 2018 for $6.5B. She was also recently nominated as number one on the list of top 25 women in financial technology.Marqeta is a card issuing platform designed for companies that want a simplified and flexible payment program. Marqeta won the “2019 Best Fintech Startup” award by FinTech Breakthrough and the "Best Enterprise Technology Company" at the 2019 LendIt Fintech Industry Awards. Marqeta was valued in 2020 at a $4.3 billion valuation and has well-known clients such as Square, Uber, Instacart and Affirm. In this episode, we talk about how to market a company to developers, their focus on product marketing and how Marqeta manages marketing to both high growth startups such as Uber and more established brands such as JP Morgan Chase.Follow Vidya Peters on LinkedIn: https://www.linkedin.com/in/vidyapeters/Marqeta website: https://www.marqeta.com/Full show notes and website: https://www.fintechmarketinghub.com/