Marketing to Digital Natives: How Brand Loyalty Is Changing episode artwork

EPISODE · Sep 19, 2018 · 27 MIN

Marketing to Digital Natives: How Brand Loyalty Is Changing

from Knowledge at Wharton

Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products? Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Sep 19, 2018

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Marketing to Digital Natives: How Brand Loyalty Is Changing

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