Marketing to Gen Z: Biz Dev Like a Boss with Brandon Malhotra

Two seconds. That’s all you get before a Gen Z scroller decides your fate ⚡️📱. In this episode, we sat down with Brandon Malhotra to break down how to grab attention without losing trust, why story-first ads consistently outperform polished spots, and how AI can multiply winning angles without turning your feed into a lifeless factory line 🔥🧩.We dive into the practical hooks that stop the scroll in real-world settings — an overheard convo in a rideshare 🚗👀, a quick reveal of a new health credit 💳⚡️, or a trending clip that pivots directly into your narrative. Brandon breaks down what’s hitting across auto insurance, U65, and Medicare, and why authenticity is everything for younger audiences with razor-sharp BS detectors 👀🛑.For the operators, we introduce Fab Funnel — a SaaS built to launch and manage hundreds of campaigns in minutes ⚙️🔥. Rules-based optimization, automated workflows, and direct integrations with NewsBreak, Facebook, and other major platforms make it stupid-fast to test, scale, and adjust.SponsorsRingba is the #1 call-tracking platform in the game. If you’re in lead gen, pay-per-call, or running any serious inbound or outbound operation, Ringba gives you the data, routing, and analytics to scale with precision.NewsBreak — the powerhouse distribution platform helping creators reach millions. If you’re pushing content, local news, sports coverage, or storytelling, NewsBreak gives creators monetization, reach, and real exposure. Tap in and build an audience that actually pays. Now Matching Up To $5000 In Ad SpendSign Up for NewsBreak → https://admanager.newsbreak.com/signu...0:00Sponsor: Newsbreak Offer0:33High-Energy Intro And Guest Setup1:32Gen Z Authenticity And Attention Spans3:33Hooks, Native Settings, And Scroll Stoppers5:25AI Creatives, Angles, And VSLs6:55Fab Funnel: Launching And Scaling At Scale8:25Pricing, Integrations, And Go-To-Market10:09Breaking In Young: Relationships And EQ12:01Sponsor: Rainbow Call Tracking12:30Miami vs New York: Culture And Focus15:10Cross-Generational Learning And Ideas17:20Stages, Reels, And Personal Brand18:25The Future Of Lead Gen And Verticals20:45Staying Informed And Mentorship22:00Goals: From Affiliate To Branding Agency23:40Advice For First-Time Conferences