Marketing to Machines: Truth, Trust & AI Shopping

How do you build long-term trust between founders and investors—and what happens when that trust meets the chaos of AI-driven commerce? In this episode, Peter Harris and Jon Bradshaw sit down with Kimberly Shenk, founder & CEO of Novi, and Brian Rothenberg, partner at DeFi VC, to explore:How past working relationships shape investor–founder dynamicsThe art of saying “no” without burning bridgesWhy small brands can outrank giants in AI-powered shoppingThe death (and rebirth) of SEO in the LLM eraReal frameworks for finding product-market fit “Machines care more about truth; humans are easily persuaded.” A high-signal, no-fluff conversation on the future of trust, data, and growth in the age of AI.Follow the PodcastInstagram: https://www.instagram.com/venturecapitalfm/Twitter: https://twitter.com/vcpodcastfmLinkedIn: https://www.linkedin.com/company/venturecapitalfm/Spotify: https://open.spotify.com/show/7BQimY8NJ6cr617lqtRr7N?si=ftylo2qHQiCgmT9dfloD_g&nd=1&dlsi=7b868f1b72094351Apple: https://podcasts.apple.com/us/podcast/venture-capital/id1575351789Website: https://www.venturecapital.fm/Follow Jon BradshawLinkedIn: https://www.linkedin.com/in/mrbradshaw/Instagram: https://www.instagram.com/mrjonbradshaw/Twitter: https://twitter.com/mrjonbradshawFollow Peter HarrisLinkedIn: https://www.linkedin.com/in/peterharris1Twitter: https://twitter.com/thevcstudentInstagram: https://instagram.com/shodanpeteYoutube: https://www.youtube.com/@peterharris2812